We are happy to announce Skratch Labs as our official sports hydration drink sponsor for the 2013 season!
We are very excited to announce that for the 2013 season, Skratch Labs will be supporting our Coaches, Elite Team and athletes as our official sports hydration drink!
About Scratch Labs – it is a small and independently owned business developed by Allen Lim, PhD who was worked as a sport scientist and coach for a professional cycling teams. He is coauthor of a cookbook called “The Feed Zone” that teaches athletes how to cook fresh simple meals for themselves using real wholesome ingredients.
Their mission is simple – to develop and sell food and drink products based on real world science and practice that taste great, that are made from real ingredients, and that optimize performance for both sport and life. Most importantly, they intend to educate and to continue to learn and grow – to help their customers improve and thrive as they help them to do the same.
Their Exercise Hydration Mix, also known as “Secret Drink Mix”, was developed and tested in the field with athletes competing in races like the Tour de France. For years, athletes would secretly dump their sponsors’ drinks to replace it with the exercise hydration mix, earning the name “SDM”. Those athletes will tell you that they felt better, performed better, and didn’t experience the bloating and stomach issues that they did with other sports or electrolyte drinks.
Our sponsor Landry’s Bicycles is the official dealer in Boston, in case if you want to try it out. We are sure it will quickly become your favorite sport hydration drink!
Look for our athletes and team hydrating with Skratch Labs products throughout the 2013 season!